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Medientipp (bcg perspectives): The Connected World The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy


Land: Global

"(...) Every business needs to "go digital." Data about customers, competitors, suppliers, and employees are exploding. Ninety percent of all data were created in the past two years. By 2016, there will be 3 billion Internet users globally, and the Internet economy will reach $4.2 trillion in the G-20 nations.
No company or country can afford to ignore this phenomenon. The fact is that we have entered the "second half of the chessboard," where the scale and speed of change are indelibly altering industry structures and the way that companies do business. Farsighted companies, even ones in traditional industries, can separate the signals from the noise and create new sources of advantage by going digital. (...)"

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